Terms of Use

A LOJA VIRTUAL LTDA, a private legal entity registered under CNPJ No. 28.980.311/0001-83, headquartered at Rua Ilicínia, 222, Room 4, Horto Florestal, São Paulo/SP, Brazil, CEP 02378-070, operating under the trade name DirectAds, grants the USER a revocable, non-exclusive, and non-transferable license to use the bulk ad upload platform.

DirectAds is a SaaS (Software as a Service) tool that enables automated ad uploads to multiple Facebook/Meta Ads accounts, eliminating manual errors and significantly reducing operational time.

Technical operation: The technical infrastructure of this application on the Meta Business Platform is maintained by METAVERSO INTELIGENCIA ARTIFICIAL LTDA (CNPJ 26.272.559/0001-64) pursuant to an agreement with A LOJA VIRTUAL LTDA, which remains the owner of the DirectAds product and the Data Controller.

The DirectAds platform offers the following features:

• Bulk Upload: Upload hundreds of campaigns simultaneously to multiple ad accounts.
• Flexible Structures: Support for validated structures like 1-50-1, 1-3-5, 1-1-5 and custom ones.
• Multi-Accounts: Management of multiple connected ad accounts.
• Various Formats: Upload images, videos, carousels, and catalog campaigns.
• Anti-Spy: Features to protect your creatives in the ad library.

DirectAds operates on a subscription model with the following terms:

• Trial Period: 14 (fourteen) days free with full access (including Anti-Spy), OR up to 1,000 (one thousand) ads created on the platform, whichever comes first. Upon reaching either limit, billing for the chosen plan starts automatically, with no action required from the USER.
• Billing: Monthly or annual, according to the chosen plan.
• Extra Ads: Additional ads beyond your plan limit are charged at US$ 0.01 per ad, subject to adjustment with 30 days prior notice.
• Renewal: Automatic at the end of each period, unless previously canceled.

In case of non-payment, access will be suspended until payment is regularized. After 30 days of non-payment, the account may be canceled and data deleted.

By using DirectAds, you agree to:

• Provide true and up-to-date registration information.
• Maintain the security of your account and access credentials.
• Use the platform exclusively for lawful purposes and in compliance with Meta/Facebook policies.
• Ensure you have authorization to run all advertised creatives and offers.
• Not reverse engineer, decompile, or modify the software.
• Not use the platform for prohibited product/service ads or fraudulent practices.

The USER is solely responsible for the content of ads created through the platform.

This agreement is effective for an indefinite period and may be terminated:

• By the USER: At any time through the account settings area. Cancellation does not entitle a proportional refund.
• By DIRECTADS: In case of violation of these terms, improper use of the platform, or behavior that compromises system security.

After cancellation, USER data will be kept for up to 60 days for any requests, and then permanently deleted.

All intellectual property rights of the DirectAds platform, including source code, design, brand, logos, and documentation, belong exclusively to A LOJA VIRTUAL LTDA.

The USER does not acquire any ownership rights to the software, receiving only a license to use it under these terms. It is expressly prohibited to:

• Copy, modify, or distribute any part of the software.
• Attempt to access source code or reverse engineer.
• Use the DirectAds brand without express authorization.

DirectAds shall not be liable for:

• Ad rejections or account bans by advertising platforms.
• Meta/Facebook API changes that affect functionalities.
• Losses resulting from incorrect configurations made by the USER.
• Temporary unavailability for maintenance or updates.
• Indirect damages, lost profits, or loss of business opportunities.

The parties agree to maintain confidentiality of all confidential information accessed during the term of this agreement, for a period of 5 (five) years after its termination.

The USER authorizes DirectAds to process their data according to the Privacy Policy, including secure storage of access tokens to ad accounts.

These terms constitute the entire agreement between the parties. Modifications will be communicated by email or notification on the platform.

Tolerance for non-compliance with any obligation does not imply waiver of the right to enforce it.

If any provision is deemed invalid, the remaining provisions shall remain in full force.

Governing Law and Forum: This agreement is governed by Brazilian law. The courts of São Paulo/SP, Brazil are elected to settle any disputes.

DirectAds is an automation tool designed to perform advertising campaign uploads with the highest possible accuracy. Our goal is to deliver 100% of uploads correctly. However, it is essential that the USER understands the limits of this automation:

• DirectAds is not responsible for manually verifying, auditing, or validating each ad, ad set, or campaign after upload.
• Verifying the integrity of each upload is the sole responsibility of the USER (media buyer, operation owner, or responsible team).
• We strongly recommend that the USER monitor all queue uploads and perform, at minimum, a sampling analysis of each queue to confirm that ads, ad sets, and campaigns were created as expected.

Any losses arising from incorrect uploads, mistaken configurations, rejected creatives, wrong targeting, or any other operational failure that could have been detected by human verification are the sole responsibility of the USER. DirectAds does not cover, does not refund, and does not indemnify advertising losses arising from such events, including but not limited to: spent ad budget, uncaptured leads, missed sales, lost business opportunities, reputational damage, or account blocks.

By using the platform, the USER declares awareness of this responsibility and commits to maintaining active and continuous supervision over all operations performed through DirectAds.

For questions about these Terms of Use:

• Email: suporte@directads.ai
• WhatsApp: +55 (11) 95254-6214